Welcome! to the Out Of Control Dog Summit
Congratulations! Welcome To The Most Prestigious Online Summits In The Pet Industry
Below you'll find video trainings and resources to ensure you maximize your featured speaking opportunity on our events.
(it's a good idea to send this page to your marketing person or assistant too)
Quick Links To Resources Below:
- 1How to earn big $$$ from your speaking opportunity
- 2Summit Promotional Timeline - add these dates to your calendar now
- 3Sponsor the event and generate thousands of new leads to market your products and services to
- 4Download the Speaker Manifesto PDF to ensure you're set up for success
- 5Recommend other speakers or sponsors
"Pet Summits' affiliate program is outstanding. The ease of use is perfect for my busy practice! With pre-written copy for newsletters and catchy social media bites that convert really well, I get a huge response from my audience. It couldn't be any easier."
Dr. Odette Suter
"We have been very impressed by the team at MTI Media Group / PetSummits.com. Mitch and Isaac have been a pleasure to work with and we've made thousands of dollars, all with a relatively limited investment of time and energy. We've been very pleased with how organized and well run their affiliate program is, with a website that allows us to easily track our referrals and earnings, and find all the links and info we need to promote their summits. The amazing thing is, that we've earned commissions on some of their summits without even promoting them! We only promote the summits that we think will resonate with our audience, but then, if those referrals go on to prchase any other summits, we still earn commissions on those purchases.
Dr. Ian Dunbar
“I found the affiliate program with Pet Summits easy to use and profitable for me! The Pet Summits crew are efficient, helpful, and professional, couldn’t recommend them more highly.”
Dr. Edward Bassingthwaighte
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How to earn big $$$ from your speaking opportunity
We work with over 100+ different expert speakers each year. We see, with absolute certainty, which of those speakers benefit from getting featured on our summits and those who don't. While some speakers do well from our summits by generating new business, unfortunately, most do not. After years of producing online events we've identified the key drivers to make your speaking opportunity a massive success. That's why we created this page and these extra training sessions.
We believe in the philosophy that "a rising tide raises all ships". At Pet Summits we are seeing great growth and we want to ensure all of our community benefits from that growth as well.
There are 3 key pillars that are essential to implement if you want to maximize your speaking opportunity.
- 1Visibility Breeds Opportunity
- 2Define Success & Devise A Plan
- 3Measure Results with Key Metrics
In the video at the top and in the rest of this section we will provide key points to follow for each of these pillars. Let's dive in.
1. Visibility Breeds Opportunity
Customer intimacy has never been more necessary than it is today. By following our checklist below you can use our events to build a deeper connection with those who already know you and open the door with a welcoming smile to new people.
Video & Sound Quality Directly Reflects Your Brand
Poor audio and visual quality affects your interview or presentation performance. Plus it reflects directly on your brand. Give your video the best chance to be heard with professional, high-quality audio using a microphone and a top-tier webcam for sharp visuals.
Engaging with the audience & other summit speakers
Join our Facebook Group during the summit and answer every question each attendee has about your presentation. This is your chance to move them from a viewer, to a fan, or even a customer within hours. We also recommend reaching out to other speakers on the summit and sparking a conversation that may lead to a fruitful collaboration.
Optimize Your Website For Summit Traffic
One part of the process that is often forgotten about is having your site "summit ready". Instead of linking your profile to your main webpage, spend a couple of minutes setting up a page that speaks directly to summit attendees. This builds familiarity, increases conversion rates and shortens the buying cycle.
2. Define Success & Devise A Plan
What does a 'successful speaking opportunity' look like for you? Is it $500 in affiliate commissions earned or $5,000? Is it 10 new email subscribers, or 1,000? Here are 3 tips to define success and create the perfect plan.
Full Participation In The Affiliate Launch
Our summits are carefully planned and meticulously executed. Our affiliate program is the most comprehensive we've ever seen. By fully participating in our affiliate launch you will have the chance to earn massive commissions, provide incredible value to your audience and even have the opportunity to generate leads.
Position Yourself Alongside Industry Experts and Build Your Credibility
Getting featured on Pet Summits can be a big deal for your profile. You'll get to display your expertise and be featured alongside other industry experts. By promoting our summits to your audience you will be building your credibility as an industry expert and providing more value to your audience. This is the magic formula for generating more sales, faster.
Open The Door To New Opportunities
There are endless opportunities that can come from being involved as a featured speaker on our summits. We've seen everything from earning huge commissions, building your database by 9,000+ people, doing $20k+ in sales, joint ventures with other experts and more. You may even make a few life-long friends as you meet and greet your colleagues. The more effort you put in the more you will get back.
3. Measure Results with Key Metrics
What gets measured gets improved. AND what gets measured gives a true indication of value received. Create your success metrics with some tips below.
What are your key metrics that define success?
Are you looking for new leads, new Facebook Group subscribers, follows on social media or sales? What will make this speaking engagement a success for you? Define this metric and then track it.
Provide UTM links or Tracking Links For your profile
It's not uncommon for our speakers to see a spike in new email subscribers, enquiry bookings or sales in their business during a summit. But most can never be certain because they don't provide us with a tracking link. Instead of sending your plain website url, add UTM parameters or send us a tracking link so you can be certain where each new subscriber, lead or sale is coming from.
Review reports in 1, 3 & 6 months to Identify the true value received
Less than 1% of people will buy from you within the first 7 days of discovering who you are. The real results from speaking on our summits are realized in 1, 3 and 6+ months later. Add to your calendar to review your tracking reports at those intervals and you'll likely be amazed at the results.
You Will Earn 50% Commission For All Products and Prices
Plus your cookie is valid for 60-days. Which means even without doing anything, as we continue to email your leads with our products after the summit has ended you will earn commission on any of those sales too.
A Quick Note On Our Affiliate Program: Before, During, & After the Summit
All registrants will be invited to upgrade to the Premium Pass, which gives them lifetime access to the interviews in a membership site.
Our affiliate software will track all registration and purchasing activity from the time they click for the next 60-days. So when someone registers using your affiliate link and then buys a Premium Pass or any of our other products, you will receive a 50% commission of the balance of the sale after the summit ends.
We even pay 50% commission on our physical products which is unheard of. More details of what's included and how to begin promoting will be sent to you closer to the event promotional period kickoff.
Affiliate Program Training Videos
We're now also creating training videos to assist you in maximising your efforts with the affiliate program. We will send you more details about these videos closer to the summit launch, but for now here are our top 3 training videos to get you started. These tips will also help you with your own internal marketing strategy too!
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Summit Promotional Timeline
The Out Of Control Dog Summit is LIVE from: February 20-24
Promotional Period Opens: January 30
Week 1: From January 30
- Summit website is live with instant access ebooks and masterclasses ready for registrants to consume
- Affiliate dashboard is ready with your affiliate tracking link
Your tasks:
- Send promotional email #1
- Resend promotional email number #1 to all unopens 48-72 hours after initial send ~ training video
- Schedule 3-5 social media posts ~ all resources will be sent to you closer to the date
Week 2: From February 6
Your Tasks:
- Send promotional email #2
- Resend promotional email number #2 to all unopens 48-72 hours after initial send
- Schedule 3-5 social media posts ~ all resources will be sent to you closer to the date
Week 3: From February 13
- Summit begins Monday - This is the best time to promote strongly
- Summit Kick-off Panel goes live on Sunday at 6pm EST
- Summit begins on Monday at 6am EST
Your Tasks:
- Send promotional email #3
- Resend promotional email number #3 to all unopens 48-72 hours after initial send
- Schedule 3-5 social media posts ~ all resources will be sent to you closer to the date
- Engage in our Facebook Group to build a relationship with the registrants (remember: no spamming or self-promo)
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Sponsor the Summit & generate 1,000s of new leads to market your products and services to!
PLUS... we're the only company in the industry to GUARANTEE a 2x ROI! Ask us how...
There Are Only 2 Things You Want From A Sponsorship & We Deliver Both...
1. Delivering An Educational & Demonstration Video To Sell Your Product
Sales is the lifeblood of business. Without sales your business will cease to exist. We'll give you the digital stage to go-deep with our audience about your brand and products.
Pre-Recorded Or Live Presentation
We can handle both pre-recorded or live presentations depending on what works best for you. Send us a perfectly edited demonstration video or jump in front of your webcam live and present.
Answer Audience Questions
During each summit we have thousands of highly engaged pet owners who are in-market searching for the solution to their problem. This is your opportunity to take questions, educate your potential customers and close on-the-spot sales.
Reap The Sales For Months or Years To Come
Your presentation will remain on Facebook and YouTube as a public video, which means your presentation could bring in more sales for many more months or years to come as people find your presentation through the search engine.
2. Generate New Leads For Your Business
A company without a lead generation strategy is a sitting duck. Relying on your prospects finding you on a whim or getting referrals is slow, frustrating and stressful. We'll use our hyper-focused lead generation blueprint to send you thousands of new opportunities on autopilot.
Provide A Free "Opt-In" Gift
We'll use your free gift and position it strategically throughout the summit to convert our audience into new leads for your business. These relationships could lead to new sales for your products days, weeks, months or even years down the track.
In-Market, Highly Qualified Audience
When you're advertising on Facebook it's like trying to catch thousands of fish in the ocean with a single fishing rod. Our audience are in-market, actively searching for a solution to their problem, and learning for hours per day about the topic. You won't find a more qualified audience than ours. So leave the fishing rod at home... we'll provide you with a barrel of fish who will jump directly into your lap wanting your solution.
Enjoy Our Guaranteed 2x ROI
Simply... we guarantee a 2x return on your investment on just the lead generation pillar alone. Ask us how it works.
There's literally no risk to you at all!!!
Existing Partners
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Download the Speaker Manifesto PDF to ensure you're set up for success
In this document, we’ll be reiterate some of the points on this page along with other key pillars to maximize your presentation with us here at Pet Summits. They are:
- 1The Importance of Audio & Visual Quality For Your Brand
- 2How to Generate Thousands of Dollars in Revenue and
- 3Hundreds of New Leads for your Email Database.
- 4The Engagement Effect: Generate more business fast!
- 5The Benefits Of Becoming a Host With Pet Summits
- 6$200 Cash Referral Bonus
Click the button to download now.
Please Do NOT Do Any Of The Following:
We reserve the right to reject any presentation or interview that we don't believe is satisfactory.
Please don't be that person 🤦♀️
We're happy to send you a microphone if you cannot find one for yourself 😊
Stick with the proven ones, like Zoom 👍
While we don't enjoy rejecting presentations or interviews from the summit it is something we have to do in order to maintain the integrity of our brand and the quality of our events. But let's be real for a moment, if you do have a poor quality presentation it reflects negatively on your own brand.
Plus, if we can be direct for a moment, it's disrespectful to the host who invited you to be a featured speaker on their summit that they dedicate dozens of hours to creating. By following the instructions above we can rest assured that no one, including you, will be wasting their time.
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Recommend Other Speakers Or Sponsors
Do you know someone else who should be a speaker on our events? Maybe you work closely with a brand you could introduce us to? Great, complete the form below and we will take care of the rest. For all sponsor referrals we will pay you $200 cash when they sponsor one of our summits.